Businesses often underestimate how much user experience affects their bottom line. The truth is, if users can’t navigate around a Web site or an application easily, your investment works against you. Our Web development consulting team wants to change that.
It can be a matter of results. What’s on your Web site, how it looks, and how it functions should match your business goals. According to a recent study, Web sites that emphasized usability during the design stage performed 135 percent better, on average, than those that did not.
- What keeps users from using our online applications more?
- What motivates customers to go to a competitor’s Web site instead of mine?
- How can our online applications better support our offline business procedures?
- How can our online applications appeal – and accommodate – different types of end users?
- How do they respond to certain applications or tasks they must conduct online? Are the needs of both the user and business fulfilled?
- How do I attract only the kind of users I want to my Web site?
- What is the most cost-effective way to increase my site’s exposure – natural search engine optimization, pay-per-click advertising or both?
Your business has needs and so do your users. Web development consulting can help you meet and exceed the expectations of both.
Web Strategy
The ultimate success of a Web site or an application is measured by whether or not it fulfills the expectations of your end users. Web strategy employs research techniques including expert site reviews, focus groups, online surveys and usability testing to fully understand their needs and behaviors. We can begin by helping you identify short-term opportunities that are aligned with your long-term business objectives.
Web Design and Development
Starting with the right design and materials helps strengthen and protect your brand, engage your end users, and ensure that your Web site and online applications are easy to maintain. When building cost effective online applications, design matters, and so does the quality behind it. We have a thorough Quality Assurance process to ensure all code not only works, but works efficiently.
Usability Testing
Make the most out of your online investment – find out what your users are thinking. Learn about who accesses your online applications and their needs as online users. Our in-house and portable usability labs will help you learn more about how users relate and interact with your online application or prototype design.
Search Engine Marketing and Optimization
If they can’t find you, you don’t exist. Many technology firms view Search Engine Optimization (SEO) only in terms of achieving high rankings for their clients. We recognize that an effective campaign is measured by how it actually increases your business – not just how it increases the traffic going into your site.
- Integrated design and development teams
- Award winning applications in design and usability
- Focus on effective information architecture
- Scalable and responsive to local and enterprise needs
- Proven service record and customer satisfaction
ICF Ironworks' Web development team delivers experience, creativity and know-how each time. Our teams are staffed with industry experts and consultants who focus only on what they know best. Because we don’t try to be everything to everyone, our experts stay experts and our new clients become returning clients.