We live in exciting times where the mobile Web is rapidly becoming the dominant resource that users rely on to consume content and make purchases.
Statistics provide evidence that in order to stay competitive, businesses must establish a strategic mobile web offering in 2010. During the 1st quarter of 2010, there were over 258 million mobile phone users in the U.S. It is predicted that every American will have a wireless device within the next 3 years.1
The mobile Web allows you to do much more than just access the Internet with your cell phone. Mobile applications are changing both the mobile industry and the way we use our cell phones. Successful mobile applications target the needs of the user audience, thus promoting the organization’s core objective. There is an entire mobile world out there just waiting for your organization to take advantage of its many opportunities and Ironworks is here to help you meet your goal.
1ABI Research, 2010
The ultimate success of a website or an application is measured by whether or not it fulfills the expectations of your end users. Mobile strategy employs research techniques including expert site reviews, focus groups, online surveys and usability testing to fully understand users’ needs and behaviors. We can begin by helping you identify short-term opportunities that are aligned with your long-term business objectives.
Starting with the right design and materials will help strengthen and protect your brand, engage your end users, and ensure that your mobile presence is easy to maintain. When building cost effective mobile applications, design matters, and so does the quality behind it. We have a thorough Quality Assurance process to ensure that all code not only works, but works efficiently.
Make the most out of your mobile investment by finding out what your users are thinking. Learn about who accesses your mobile applications and their needs as mobile users. Our in-house and portable usability labs will help you learn more about how users relate and interact with your mobile application or prototype design.
ICF Ironworks delivers experience, creativity and know-how each time. Our teams are staffed with industry experts and consultants who focus only on what they know best. Because we don’t try to be everything to everyone, our experts stay experts and our new clients become returning clients.