The primary goal of this project was to provide the ability to connect people and resources in a simple, intuitive and meaningful manner. Ironworks was asked to create a unique, informative, dynamic, user-friendly website that is easy to maintain, exudes brand identity, and promotes interest in the organization and the services it provides.
Ironworks worked closely with the museum to achieve:
Ironworks leveraged out of the box Ektron functionality to provide VMFA with a website that is dynamic and easily maintained by all content contributors within the VMFA organization. VMFA and Ironworks followed a full lifecycle content management system implementation methodology including requirements gathering, information architecture, system design, development, quality assurance testing, user acceptance testing, content migration, and site deployment.
The content on the site is well organized making it easy to navigate and search for information that was not readily available previously. Vibrant colors and images are visually stimulating, suitable for a website owned by a world class museum. Social media feedback has been extremely positive and supportive of the drastic change in the overall design.
Content contributors are now able to add, modify and publish their own content without involving IT. Workflow allows business areas to review and approve their own content, decreasing the turnaround time for getting new content out to the public. Internal processes have changed to ensure proper website governance while putting control of the website into the hands of the people who best understand the business.