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Case Studies

 School Nutrition Association

The School Nutrition Association is a national, nonprofit professional organization representing more than 55,000 members who provide high-quality, low-cost meals to students across the country.


Client: School Nutrition Association (SNA)
Technology:
Ektron CMS
Industry: Non-Profit
Service: Web Design & Usability


The Challenge
The School Nutrition Association’s goals for the project were to create a better representation of the SNA brand and an easier, more intuitive and valuable user experience.


The Solution
The Ironworks team built a new site structure in order to improve the ability for users to find relevant content, products and tools on schoolnutrition.org.  A Related Content module was added to all subpages to allow for the cross linking of content.  Also, the content in the Community section of the site is segmented to meet the unique needs of specific groups.  Ironworks leveraged the Web 2.0 features of Ektron including 5-star content ranking with comments to gather end user feedback, forums and discussion boards to promote interaction with others in the school nutrition profession and workspaces for SNA committees.


The Results
The site www.schoolnutrition.org won a Gold MarCom award for Website Home Page and Honorable Mentions for Website Overall and Website Creative Design. 

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