Case Studies
MWV (formerly MeadWestvaco)
MWV (formerly MeadWestvaco) is a global leader in packaging and packaging solutions for the cosmetics and personal care, healthcare and pharmaceuticals, food and beverage, home and garden and media industries.
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IW_PDF_Link |
| Client: |
MWV (formerly MeadWestvaco) |
| Technology: |
IW_Technology Oracle Universal Content Management (Stellent)
Web 2.0 technologies
Verity Search
J2EE development
Macromedia Flash |
| Industry: |
Manufacturing
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| Service: |
Content Management
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The Challenge
Case Challenge MWV engaged Ironworks with specific goals to:
- Select a new web content platform to replace a 10 year old Lotus Notes solution and identify a vendor that could grow to support multiple forms of content - digital assets, web content, and document management
- Address planning for an enterprise offering that can support continual growth surrounding the adoption of the content management platform across the organization
- Align implementation of content management solution with rebranding efforts for corporate web property
- Provide a media and feature rich web property reflective of the organization's new brand and marketing objectives.
The Solution
Case Solution
- Facilitated objective content management selection based on the needs of various constituents across MWV leveraging Ironworks standard selection templates, processes and subject matter expertise
- Provided platform planning recommendations to support MWV implementing governance, change managements, and support models for an enterprise content management offering across the organization
- Implemented Oracle Universal Content Management platform in support of rebranded corporate web property, multi-lingual properties, and a corporate brand center
- Redesigned and rebranded the US, China, and Brazil web properties in approximately four months
The Results
Case Results As a result of this engagement, MWV is now realizing the following benefits:
- A single content management platform that allows non-technical end users to easily manage their sites
- Consolidation of multiple content repositories and applications into a common web content management architecture for all sites and site managers
- Governance, change management, and support plans designed and established to support continual growth and enhancement of enterprise content management platform
- Better user experience via improved search capabilities and an enhanced product catalog
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