Case Studies

ISACA’s website, www.isaca.org, acts as the main content resource for 95,000 constituents in 160 countries. ISACA is positioned to help their professional members succeed and thrive in their career by providing them with a resource that can enhance their skills, expand their professional knowledge and introduce them to a local and global community of colleagues. However, ISACA recognized the need to explore the opportunities of reaching their members through mobile technologies. Before jumping headfirst into the increasingly popular digital channel of mobile, ISACA partnered with Ironworks to develop a mobile strategy. Ironworks was chosen to perform research, develop conceptual visual elements, and document a roadmap to guide ISACA down the path of effectively utilizing mobile technologies to add value for their constituents.

Ironworks created an executable, phased plan to guide ISACA toward their goal of understanding the potential value of the emerging mobile platform as it pertains to their organization. Based on the data Ironworks found, ISACA was given the information needed to implement a mobile strategy targeted to their members.

 

Ironworks performed the following research:

• Internal Stakeholder Interviews. Ironworks engaged internal and member stakeholders to understand their perception of how mobile technologies could be implemented to improve communications with both members and potential members.
• Surveyed ISACA Constituents & Developed Data Analysis. Ironworks surveyed and analyzed the responses of ISACA constituents to determine what value could be added, if any, from the use of mobile technologies. Ironworks performed statistical analysis on the responses and determined trends.