EEI's web site, a critical component to the organization, failed to effectively support the Institute's mission, goals and business activities. The web site was poorly organized making it difficult for key audiences to find specific content. Additionally, some areas of their business were not represented on the web site at all. EEI determined that providing associates, who contributed their own content, the ability to easily update it would address many of their issues.
EEI recognized that a content-rich, organized and active site would allow them to track and assess their end user's needs and respond appropriately. They felt a robust content management application would assist them in addressing their concerns and ultimately purchased divine Participant Server (Eprise). They partnered with Ironworks to implement their application.