Case Studies
Cardinal Health Inc.
Cardinal Health, Inc. is a Fortune 18 company that improves the cost-effectiveness of health care.
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| Client: |
Web Strategy |
| Technology: |
IW_Technology IBM WebSphere Portal
IBM WebSphere Application Server
IBM Web Content Manager
IBM WebSphere Commerce
Endeca
IIS
IBM DB2
Site Minder
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| Industry: |
Retail & Distribution
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| Service: |
Strategy & Program Management
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The Challenge
Case Challenge Cardinal Health Inc. has grown through acquisition, and while this growth has allowed Cardinal Health to secure the #1 spot in their related field, their on-line presence has suffered. Cardinal Health maintains a line of business model supporting a large number of web properties without fostering a single Cardinal Health brand image and consistent on-line user experience. Cardinal Health Inc. engaged IQ Interactive and Ironworks to conduct an e-Business strategy focused around providing a single Cardinal Health user experience, leveraging a holistic brand and promoting thought leadership. Inherent with a line of business organizational model are challenges in implementing, adopting and maintaining a consistent e-Business strategy. Therefore, in support of the strategy, Ironworks was tasked with creating a Governance Plan, utilizing industry best practices and stakeholder knowledge, and included strategic, tactical and technology components.
The Solution
Case Solution Ironworks created a Governance Plan and Roadmap that would allow Cardinal Health to enable business objectives, eliminate inefficiencies or problems and improve the processes that occur today regarding their marketing, design, commerce and content on www.cardinalhealth.com, as it aligns with the strategic vision. A large focus of the Governance Plan was on defining the appropriate organizational model, as well as the roles and responsibilities needed to successfully support, not only the future vision of www.cardinalhealth.com, but other lines of business. In addition to this strategic component, Ironworks outlined the processes and technologies Cardinal Health needed to implement to make the governance model as simple and seamless as possible. This all culminated into a short-term, mid-term and long-term governance roadmap that would steadily mature the Cardinal Health Inc. organization along the ECM Maturity Matrix over the following 3+ years.
The Results
Case Results The Governance Plan drew upon Cardinal Health’s line of business strengths while still adhering to a consistent model across the organization. The plan included both strategic and tactical steps for implementation and offered a full roadmap to get Cardinal Health where it wanted to be. Cardinal Health indicated the plan was extremely comprehensive, and they were very pleased with the Governance Strategy and work products. As they begin implementation they will benefit from cohesive brand messaging, improved relevance and accuracy of content, shorter publishing cycles, and a reduction in the total cost of ownership for their web properties.
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