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A Student Direct Marketing Agency

The Agency has partnered with undergraduate admission offices for over 15 years and currently works with over 100 colleges and universities helping them to meet specific recruitment goals for their enrolling classes. They are a direct marketing specialist company utilizing web-based and traditional direct marketing services to help their clients achieve specific, measurable admission goals. Their focus is on helping colleges and universities find more of the prospects, applicants, and enrollees that they need.
Client: A Student Direct Marketing Agency
Technology: Windows Server 2003
IIS
SQL Server 2000
SQL Server Reporting Services
Visual Studio
ASP .NET, C#
Industry: Marketing
Service: Business Intelligence

The Challenge

A key component of their success is their ability to track and report on program metrics.  Prior to engaging Ironworks, our client had been running their entire internal reporting solution on a home-grown web based system.  Every report was hand coded via Active Server Pages and delivered to the user as static HTML.  These reports were inflexible, cumbersome to develop, and not capable of providing the professional output required to deliver these reports to external constituents.

The primary business objective of this project was to deliver an easy to use, web based, and professional level reporting solution quickly.  The solution had to encompass the overall look and feel of the existing intranet and while allowing users to easily navigate and execute reports.  The reports needed to be flexible enough to allow for dynamic parameters and be able to be distributed in various formats.  .
 
Additionally, the report solution needed to include the ability to build “report packs” for external distribution.  This would involve allowing a user to select from a list of individual reports, provide parameters, and generate those reports as a consolidated PDF document with appropriate page breaks, table of contents, and hyperlinks. 

Finally, the report solution needed to leverage Active Directory security and provide a number of administrative functions including sophisticated auditing capabilities.

 

The Solution

Ironworks designed and implemented a custom, web based reporting solution for the Agency within eight weeks.

The solution was built using Microsoft SQL Server Reporting Services as the report execution and delivery engine with a custom .NET web application as the user interface layer.  The user interface was built utilizing an SOA/web services based architecture which allowed us to build upon the existing intranet architecture and create a consistent user experience.


The Results

The application currently provides over 30 different parameter driven reports and a variety of charting/graphing solutions.  Additionally, users are able to dynamically build and generate PDF based “report packs” for external constituents.  Many of the reports consist of multiple sub-reports and data regions combined to form a single user view or report.  All reports provided through the application have been developed as Reporting Services RDL files and are deployed on a central Reporting Services server. 

 

 
 
 
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