Many people contributed to the 1,500+ pages of content for the site. Users of the Intranet include all internal employees of the Institution as well as users from the other, external, Government Financial Institutions. With so much content available and so many users accessing the site with different needs, the organization and naming of the pages had to provide for intuitive and efficient navigation of the site. As users continued to rely upon the Intranet as a central exchange of information, integrating data from all relevant Richmond departments, the site had to be user-friendly, engaging and informative.
The overall scope of this engagement was to provide the Bank with information architecture and design tools that will allow them to develop the HTML pages and execute the site implementation. Specifically, Ironworks performed the following:
- Conducted end-user research to determine existing challenges, opportunities, and needs.
- Performed a target audience analysis, deployed a user survey and created user profiles
- Identified opportunities for ease-of-use through navigation, page layout and visual design by applying best practices and addressing user needs
- Produced information architecture which helped users find information they need quickly and easily, and provided a scalable foundation for growth of the site
- Developed the creative strategy to guide messaging & visual design and ensure alignment with business objectives
- Analyzed current and proposed content to make recommendations for content organization
- Created design concepts and design elements to make the Web site more engaging and informative
- Performed usability testing to validate label testing and ease of navigation
- Provided Interwoven training to Bank Staff as well as guidance in developing workflows, and input and presentation templates.
- Transferred knowledge to the Bank’s team by providing creative artifacts, production ready graphics, cascading style sheet and style guide