Sign In
Careers Contact Us @iwx on Twitter Ironworks on Facebook Ironworks on LinkedIn Ironworks on YouTube
Sign up to receive Ironworks’ quarterly e-newsletter for the latest news, events, client successes, industry insights and more!

News & Events

 A/B and Multivariate Testing Webinar Event

Know What Works
How Testing Can Save You Time, Increase Conversion, and Improve Morale

Whether your website is simple in design or an aesthetic masterpiece, it very likely exists in order to make some kind of sale – download a free trial, subscribe to my newsletter, purchase my product, call me. In fact, most every website out there is trying to get you to do something.

How well is your website performing this task? How do you know for sure what changes will achieve the best results – more downloads, more subscribers, more sales?

For many organizations, decisions about website changes involve a gauntlet of stakeholders, each with their own opinions, biases, and priorities. This process is almost always frustrating for designers, producers, and managers, and it rarely results in the best possible solution.

Download the presentation slides.

 
Topics Covered


In this session, we'll:

  • Explain how the introduction of experimentation into your process, by way of A/B and/or multivariate testing, can streamline this process and help your organization make better, more informed decisions
  • Use Sitecore’s built-in testing features to demonstrate how easy it is to get started with A/B testing

 

Presenters

IronworksGeoff Harper
Ironworks Consulting

Geoff has over 14 years of experience in analytics and research-driven marketing and strategy roles. The last 10 years have been specifically focused on research and analytics to support web strategy and development. Geoff’s is focused on providing clients with insights from both qualitative and quantitative sources to support vision/strategy, implementation, and optimization for portal, web, and mobile initiatives. He is passionate about data-driven strategy and decision making and understands that having the right data and knowing what to do with it are both critical to successful marketing activities. From the earliest days of web analytics, Geoff has been an active member of the professional community and has presented and participated in panel discussions at user conferences for top tier web analytics providers.

SitecorePeter Fogelsanger
Sitecore

Peter Fogelsanger is the Regional Director for Sitecore’s Southeast Region and is a 20 year veteran working with innovative information technology. Earlier in his career, Peter spent 12 years in sales leadership positions for several eBusiness consulting firms that developed web-based applications for Fortune companies and major US Federal Government agencies. Peter has been a guest lecturer on eBusiness, quoted in Government Computer News, and authored articles for DBMS magazine and the Journal of Systems Management.



 

 Webinar Event

 

Date:
June 7, 2011

Time:
11:00 a.m. EST
 

 Technology Partner