Join us for a "Town Hall" style webinar featuring American Physical Therapy Association's Jason Bellamy, Director of Web and New Media, and John King, Chief Information Officer. They provide insight into how they dramatically increased site utilization and member satisfaction.
Jason and John discuss how they worked together to find a solution to their business problems and how they were able to meet the needs of their users during the redesign of their website.
You will learn:
- How APTA is now better able to fulfill their members needs
- Benefits of extensive up front usability testing
- How to simplify site architecture while maintaining user value
- How the use of Google Analytics can improve business decisions